Most dealers who come to us have already tried Google Ads. They spent thousands of dollars, got a handful of low-quality leads, and walked away convinced it doesn't work. It does work -- just not the way it was set up for you. We fix that.
THE WASTE BREAKDOWN
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Many Google Ads for local businesses focus on clicks, not leads. Weak keywords and ad copy waste budget and deliver no leads.
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A pool or hot tub is a big purchase. Someone searching "hot tub dealers" is ready to buy.
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Optimize Google Ads regularly. Review terms weekly, adjust bids, and pause poor ads. Ignoring campaigns wastes money.
What Stryde Does
Stryde manages every part of your Google Ads ecosystem with a proven strategy that drives high-intent traffic, more calls, and more showroom visits.
We create structured search campaigns using keywords buyers use when ready to purchase, like "hot tub dealers near me". Each keyword is intentional, ads qualify clicks, and landing pages convert visitors into leads.
Google's Performance Max campaigns use AI to serve ads across various platforms, reaching buyers at every research stage. We manage PMax campaigns with the right assets and goals, ensuring Google's algorithm works effectively.
Map Pack Ads place your dealership at the top of Google Maps for local searches. They drive showroom traffic and are high-converting ad placements. We manage your Local Services Ad profile and optimize for searches that bring buyers.
We review search term reports weekly, adjust bids, pause underperforming ads, and test new creative monthly. You receive a clear report showing your ad spend results -- leads, cost per lead, and trends. No black boxes. Active management every month.
SEASONAL STRATEGY
Pool and hot tub sales peak season drives revenue. We manage your Google Ads budget, increasing spend in peak season and lowering it off-season for brand awareness.
Maximum budget. Full campaign coverage across Search, PMax, and Map Pack. Aggressive bidding on high-intent keywords. ; Focus: leads and showroom traffic.
Moderate budget. Balance between lead generation and brand visibility. Ideal time to test new campaigns and creative ahead of peak.
Maintenance mode. Lower spend focused on retargeting, brand searches, and early-cycle researchers. Keep your name in front of buyers who will be ready in spring.
Are you leaving co-op dollars on the table?
Many pool and hot tub manufacturers offer co-op advertising programs that reimburse dealers for a portion of their Google Ads spend. Most dealers either do not know about it, do not know how to apply for it, or work with agencies who do not bother to help them navigate it. We do. We help you identify what co-op programs you qualify for, structure your campaigns to meet manufacturer requirements, and submit for reimbursement -- so you get more advertising power out of the same budget.
Claim Your Free Marketing PlanHOW IT WORKS
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We review your campaign, keywords, ad copy, and tracking. We show where your budget is wasted.
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We restructure your campaigns or build new ones. We manage and optimize weekly to maximize your budget.
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Each month, you get a clear report on your ads: leads, cost per lead, and changes. No confusing dashboards, just results.
