TL;DR: Starting September 15, 2026, Cloudflare is overhauling how it lets AI crawlers and search bots access websites and if your hot tub or above-ground pool dealership doesn’t check its

TLDR: Most dealers assume their website is good enough and have never actually checked what ChatGPT says when someone asks for the best hot tub dealer in their area. Testing

TLDR: AI search platforms like ChatGPT, Gemini, and Copilot are already sending traffic to hot tub dealer websites, and that share is only going to grow. Microsoft Clarity and Bing

TLDR: Buyers researching a hot tub or pool are starting to ask ChatGPT instead of Google, and most dealerships never show up in the answer. AI search pulls recommendations differently

TL;DR: AI search tools like ChatGPT, Google’s AI Overviews, and Perplexity are changing how buyers research products before they ever visit a showroom. If your dealership is not showing up